Magnum P.I. La Mariana Popup, 2023
Event Service Sales Manager [Freehand Hotels]
Agency: Produce XM & Creative Riff
Client: NBC
Venue: Broken Shaker, Freehand Hotels NYC
An immersive fan event held at Broken Shaker in New York City, the activation transformed the space into La Mariana, the iconic tiki bar from Magnum P.I., to celebrate the show's move to NBC. The event featured seamless venue coordination, creating an unforgettable experience that included a surprise appearance by star Jay Hernandez, delighting superfans and media attendees.
